What you'll learn from this white paper.

• Company overview: challenge, solution, and results
• Product overview: modules, features, and workflows
• Value to CMOs: Implementing a scalable go-to-market strategy through smarter data and processes

The Mperativ Revenue Marketing platform helps CMOs make confident go-to-market decisions through smarter data. Mperativ is designed to house the entire strategic marketing process, including fiscal year planning, budget optimization, go-to-market objective tracking, and multi-touch attribution.