Helping CMOs to align marketing with sales, finance, and revenue ops on common business metrics, a joint strategy for accelerating growth, and the impact of marketing on the bottom line.
CMOs
Justify your budget by connecting your marketing strategy to revenue output.
Analyze your progress to align on where you need to adapt.
Demonstrate marketing influence in a way that resonates with executive peers.
Marketing Ops
Visualize your complete operational picture at the touch of a button.
Get back time spent on reports & dashboards for growth priorities.
Identify inaccurate or outdated data and diagnose where updates are needed
Growth Marketing
Understand which activities are most effective at different funnel stages.
Create prescriptive action plans for targeting campaigns.
Track whether combined micro activities are on track to hit macro goals.
Revenue Ops
Break down operational silos across revenue-facing teams.
Precisely attribute all sources of revenue.
Standardize the business around critical revenue metrics.
Finance
Measure revenue output in relation to every marketing dollar spent.
Drill down to determine the most effective marketing investments.
Analyze time-series data to identify trends over time.
Sales
Understand marketing contribution to pipeline.
Perform in-depth drill downs to determine where deals originate.
Track opportunity velocity from engagement to close.
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