We’re excited to introduce the latest version of Mperativ, featuring enhancements that improve marketing's role in pipeline creation and acceleration, boost CRM data quality, and provide deeper account-based insights. Key upgrades include:
Today, we’re thrilled to announce the latest version of Mperativ, designed to enhance how marketing influences pipeline creation and acceleration, improve CRM data quality, and offer deeper account-based views. Here’s a quick look at the key upgrades:
Our Multi-Touch Pipeline Contribution Highlight now lets you dive even deeper. You can click on pipeline-influenced details and instantly access the accounts, opportunities, leads, and campaigns driving engagement!
We’ve also made it easier to map the customer journey. You can now click on any metric to view engaged accounts, see who was involved, review campaign interactions, and track opportunity associations—all through easy-to-understand visuals.
Mperativ continuously analyzes your CRM data each night, identifying issues like duplicate emails and leads without emails. This process ensures your CRM is always up-to-date with clean, high-quality first-party data.
These updates aim to make your marketing data more actionable, accurate, and insightful. We can’t wait for you to try them out!