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The Forrester Buying Groups Manifesto
What you'll learn from this white paper.
- What caused the marketing credibility gap
- Why Revenue Marketing is needed to overcome it
- How Mperativ brings Revenue Marketing to life
Read why Forrester believes that it's impossible to optimize B2B performance that starts with lead-centric processes, technologies, and culture. B2B buyers are buying groups, not individuals. Only 7% of B2B buyers report having made the decision alone. Marketing and sales must align systems and processes to attract, engage, and convert buying groups.
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Mperativ in 60 Seconds
The Forrester Buying Groups Manifesto
Read why Forrester believes that it's impossible to optimize B2B performance that starts with lead-centric processes, technologies, and culture. B2B buyers are buying groups, not individuals. Only 7% of B2B buyers report having made the decision alone. Marketing and sales must align systems and processes to attract, engage, and convert buying groups.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
