Revenue Ops
- Break down operational silos across revenue-facing teams
- Obtain a single pane of glass for all revenue sources
- Standardize the business around critical revenue metrics
Sales
- Understand marketing contribution to pipeline
- Perform in-depth drill downs to determine where deals originate
- Track opportunity velocity from engagement to close
Marketing Ops
- Visualize your complete operational picture at the touch of a button
- Get back time spent on reports & dashboards for growth priorities
- Identify inaccurate or outdated data and diagnose where updates are needed
Finance
- Measure revenue output in relation to every marketing dollar spent
- Drill down to determine the most effective marketing investments
- Analyze time-series data to identify trends over time
Marketing Leaders
- Justify your budget by connecting your marketing strategy to revenue output
- Analyze your progress to determine where you need to adapt
- Convey marketing influence in a way that resonates with executive peers
Growth Marketing
- Understand which activities are most effective at different funnel stages
- Create prescriptive action plans for targeting campaigns
- Track whether combined micro activities are on track to hit macro goals
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