Inside Revenue Marketing

The Mperativ Blog
Product & Design
Campaign Attribution: Accelerating Revenue Through a Data-Driven Content Strategy

November 8th, 2022

Campaign Attribution: Accelerating Revenue Through a Data-Driven Content Strategy

November 8th, 2022

Mperativ introduces Campaign Attribution -- a clear, concise, and interactive way to visualize the strategic value of content and campaigns across the buyer journey

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Marketing
Guide to Marketing Planning for the New Year

October 27th, 2022

Guide to Marketing Planning for the New Year

October 27th, 2022

How to use the Inverted Demand Funnel and more precise forecasting to turbocharge your marketing plan

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Introducing Strategic AI with Mperativ: Marketing Pipeline Coverage Analysis and Marketing Opportunity Scoring

September 14th, 2022

Introducing Strategic AI with Mperativ: Marketing Pipeline Coverage Analysis and Marketing Opportunity Scoring

September 14th, 2022

The first platform features to offer AI predictions on connected marketing and sales data across CRM, marketing automation, marketing intent, and sales engagement systems

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What's New with Mperativ: Filters 2.0, Tags, and More

June 23, 2022

What's New with Mperativ: Filters 2.0, Tags, and More

June 23, 2022

Our June update on major new product features and latest content from our team

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