Inside Revenue Marketing
Mperativ Platform Update: Boosting Marketing Influence, CRM Data Quality, and Account-Based Insights
October 3, 2024
October 3, 2024
We’re excited to introduce the latest version of Mperativ, featuring enhancements that improve marketing's role in pipeline creation and acceleration, boost CRM data quality, and provide deeper account-based insights. Key upgrades include:
Introducing Mperativ's Monthly Cohort Insight: A Game-Changer for Marketing and Finance Alignment
September 24, 2024
September 24, 2024
Mperativ’s new Monthly Cohort Insight provides marketing and finance teams with clear, actionable data on lead progression and key financial metrics like CAC, CAC Payback, and ROI. This tool fosters department alignment, drives smarter decisions, and improves overall business performance.
New Feature Update: Enhanced Pipeline Growth Insights
May 16, 2024
May 16, 2024
In our latest platform update, we've introduced significant enhancements to our Pipeline Growth Insight feature. This update addresses a frequent request from our users: the ability to analyze pipeline changes more granularly, specifically by month and week.
From Confusion to Clarity: Navigating Marketing Operations Challenges with Mperativ
April 26, 2024
April 26, 2024
Learn how the Mperativ platform helps marketing teams tackle common marketing operations challenges.
