News & Press

Press Coverage
How to Drive More Revenue in the Fertile Middle Ground Between Lead-Based and Account-Based Marketing

May 20, 2022

How to Drive More Revenue in the Fertile Middle Ground Between Lead-Based and Account-Based Marketing

May 20, 2022

In Toolbox Marketing, Daniel Raskin writes on why the lead-based and account-based marketing approaches are defective at their core and prevent marketing teams from quantifying their value

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Press Release
Mperativ Adds New Vice President of Applied Data Science, Machine Learning and AI to Advance Vision for AI in Revenue Marketing

April 26, 2022

Mperativ Adds New Vice President of Applied Data Science, Machine Learning and AI to Advance Vision for AI in Revenue Marketing

April 26, 2022

Seasoned Technology Executive Brings Depth of Expertise in Applying AI to Solve for GTM Challenges

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Press Coverage
A New Realm Of Marketing Science: Why It Matteres For Go-To-Market and Technology Teams Alike

April 11, 2022

A New Realm Of Marketing Science: Why It Matteres For Go-To-Market and Technology Teams Alike

April 11, 2022

Jim McHugh writes in Forbes on a new realm of marketing science that go-to-market teams will begin to implement in 2022

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Revenue Marketing
RevOps: What Will It Take To Deliver True Business Unification And Visibility Across The Customer Lifecycle?

April 5, 2022

RevOps: What Will It Take To Deliver True Business Unification And Visibility Across The Customer Lifecycle?

April 5, 2022

Daniel Raskin writes in Forbes about how to approach RevOps to achieve meaningful unification of the business

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