News & Press
Bridging the Marketing Language Gap with Revenue Marketing
October 27th, 2022
October 27th, 2022
Daniel Raskin writes in Spiceworks about how to reduce the marketing language gap between revenue-facing teams with revenue marketing
Mperativ Unlocks Strategic AI for Marketing with First Cloud Offering to Bring AI Predictions to Marketing Planning and Measurement
September 14th, 2022
September 14th, 2022
Mperativ Platform Innovations Drive Concrete Account Based Marketing (ABM) Strategy, Combining 3rd Party Marketing Intent Data, 1st Party Operational Data and AI Models to Identify Most Likely Paths to Revenue
How to Drive More Revenue in the Fertile Middle Ground Between Lead-Based and Account-Based Marketing
May 20, 2022
May 20, 2022
In Toolbox Marketing, Daniel Raskin writes on why the lead-based and account-based marketing approaches are defective at their core and prevent marketing teams from quantifying their value
Mperativ Adds New Vice President of Applied Data Science, Machine Learning and AI to Advance Vision for AI in Revenue Marketing
April 26, 2022
April 26, 2022
Seasoned Technology Executive Brings Depth of Expertise in Applying AI to Solve for GTM Challenges
Mperativ Raises $6 Million to Operationalize Revenue Mindset Across the Entire Business
GFT Ventures, Heroic Ventures and Westwave Capital Back Nvidia, Cisco, Salesforce and ForgeRock Executives’ Industry-First Platform for Alignment on What’s Working to Drive Revenue
