News & Press
How to Drive More Revenue in the Fertile Middle Ground Between Lead-Based and Account-Based Marketing
May 20, 2022
May 20, 2022
In Toolbox Marketing, Daniel Raskin writes on why the lead-based and account-based marketing approaches are defective at their core and prevent marketing teams from quantifying their value
Mperativ Adds New Vice President of Applied Data Science, Machine Learning and AI to Advance Vision for AI in Revenue Marketing
April 26, 2022
April 26, 2022
Seasoned Technology Executive Brings Depth of Expertise in Applying AI to Solve for GTM Challenges
A New Realm Of Marketing Science: Why It Matteres For Go-To-Market and Technology Teams Alike
April 11, 2022
April 11, 2022
Jim McHugh writes in Forbes on a new realm of marketing science that go-to-market teams will begin to implement in 2022
RevOps: What Will It Take To Deliver True Business Unification And Visibility Across The Customer Lifecycle?
April 5, 2022
April 5, 2022
Daniel Raskin writes in Forbes about how to approach RevOps to achieve meaningful unification of the business
Mperativ Raises $6 Million to Operationalize Revenue Mindset Across the Entire Business
GFT Ventures, Heroic Ventures and Westwave Capital Back Nvidia, Cisco, Salesforce and ForgeRock Executives’ Industry-First Platform for Alignment on What’s Working to Drive Revenue
