News & Press

Press Release
Mperativ Disrupts B2B Marketing with Revolutionary Hybrid Demand Engine and AI-Powered KPI Performance Predictions

April 27th, 2023

Mperativ Disrupts B2B Marketing with Revolutionary Hybrid Demand Engine and AI-Powered KPI Performance Predictions

April 27th, 2023

Announcing the availability of the revolutionary Hybrid Demand Engine and AI-Powered KPI Performance Predictions, enabling B2B companies to better understand the relationship between lead and account engagement and more accurately predict quarterly marketing performance.

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Press Coverage
Bridging the Marketing Language Gap with Revenue Marketing

October 27th, 2022

Bridging the Marketing Language Gap with Revenue Marketing

October 27th, 2022

Daniel Raskin writes in Spiceworks about how to reduce the marketing language gap between revenue-facing teams with revenue marketing

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Press Release
Mperativ Unlocks Strategic AI for Marketing with First Cloud Offering to Bring AI Predictions to Marketing Planning and Measurement

September 14th, 2022

Mperativ Unlocks Strategic AI for Marketing with First Cloud Offering to Bring AI Predictions to Marketing Planning and Measurement

September 14th, 2022

Mperativ Platform Innovations Drive Concrete Account Based Marketing (ABM) Strategy, Combining 3rd Party Marketing Intent Data, 1st Party Operational Data and AI Models to Identify Most Likely Paths to Revenue

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Press Coverage
How to Drive More Revenue in the Fertile Middle Ground Between Lead-Based and Account-Based Marketing

May 20, 2022

How to Drive More Revenue in the Fertile Middle Ground Between Lead-Based and Account-Based Marketing

May 20, 2022

In Toolbox Marketing, Daniel Raskin writes on why the lead-based and account-based marketing approaches are defective at their core and prevent marketing teams from quantifying their value

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