Designing a new marketing language that brings harmony to your business

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Our Story

In 2021, Mperativ was launched by three long-time friends -- two seasoned marketing leaders and one accomplished lead software architect. Over careers with large enterprises and fledgling startups, we'd noticed a frustrating pattern emerge. 

Marketing operations took too much effort because there was no blueprint for building a best-in-class demand engine. CRM, marketing automation, and business intelligence solutions were powerful but too flexible, resulting in endless customizations and too many marketing dollars sunk into developers and consultants. Why should obtaining marketing insights be such a painstaking process? 

Meanwhile, marketing leaders were increasingly marginalized because they couldn’t directly link their activities to bottom line growth. A focus on lead-centric metrics made it difficult to articulate the value of marketing to other executives. Why should marketing operate separately from the opportunity-centric model used by the rest of the business? 

After discussing over coffee at Muddy Waters cafe in San Francisco, we got to work on a solution.

Mperativ was created to secure marketing’s position as an invaluable asset to the business and make it possible for marketers to draw connections between their actions and revenue outcomes. With a new revenue-centric marketing model, Mperativ hopes to bring marketing into harmony with the rest of the business on what’s working to generate growth.

We’re dedicated to building a diverse team — in all senses of the word. And in the spirit of our behavior of radical candor: we’re not there yet. But here’s how we’re doing so far.

Founders

Jim

Jim McHugh

Co-Founder and
Chief Executive Officer

Jim has decades of experience as a marketing and business executive within startup, mid-sized, and high-profile companies, including NVIDIA, Cisco Systems, Sun Microsystems, and Apple. Jim has had year-over-year success in creating innovative marketing strategies that drive market penetration, facilitate multimillion-dollar revenue gains and establish prime positioning for products. Jim received an MBA degree from Thunderbird School of Global Management.

Danny

Daniel Raskin

Co-Founder and
Chief Product Officer

Daniel has decades of experience as a product and marketing executive with startup and enterprise companies, including Sun Microsystems, Forgerock, Kinetica, and Agari. Daniel has an extensive track record of building marketing programs from the ground-up at startups and driving product line innovation and growth at large companies. Daniel received an MBA degree from Thunderbird School of Global Management.

Paul

Paul Bryan

Co-Founder and Chief Technology Officer 

Paul has extensive experience as a senior software architect and development team lead, including with Salesforce, Sun Microsystems, Forgerock, and TELUS. Paul has a proven track record in software architecture, design, and development, utilizing multiple programming languages and development methodologies. Paul has worked across all aspects of the software delivery process, including requirements analysis, development, integration, QA, deployment, documentation, and operations.

Investors

We’re dedicated to building a diverse team — in all senses of the word. And in the spirit of our behavior of radical candor: we’re not there yet. But here’s how we’re doing so far.

GFT Ventures

GFT Ventures is an early stage VC firm focused on AI and frontier technology. Prior investments include SoFi, H2O.ai, TuSimple, and DeepMap. GFT is managed by Jeff Herbest, a veteran of NVIDIA who created the NVIDIA GPU Ventures program, and Jay Eum, the former Managing Director of Samsung Ventures.

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Heroic Ventures

Co-Founder and Chief Executive Officer

Heroic Ventures is an early stage VC firm focusing on passionate entrepreneurs solving real problems in huge markets. Heroic is lead by Matt Robinson and Michael Fertik, who have prior investments including Airbnb, Slack, Course Hero, and Scalyr.  

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Westwave Capital

Co-Founder and Chief Product Officer

Westwave Capital is an early stage VC firm managed by former startup leaders in enterprise software. Prior investments include Tugboat Logic, OverWatchID, Root AI, and CloudVector. Westwave is lead by Warren Weiss, a Forbes Midas List investor and four-time CEO of venture backed companies. 

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Careers

We’re always looking for amazing talent. If you’re interested, send us a note at careers@mperativ.io

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