About | Mperativ

What Mperativ Does

Mperativ makes it easy for marketing leaders to:

Uncover hidden friction in account and lead funnels with critical success metrics.
Optimize channels and campaigns that drive real pipeline and revenue.
Turn marketing investment into scalable growth by closing pipeline coverage gaps.
Move beyond credit battles to map the optimal path to closed-won.

Answer the most pressing marketing questions in minutes, such as:

Where are leads and accounts getting stuck in the sales process?
Which campaigns are having the most significant impact?
How can I optimize the budget to maximize effectiveness?
What is the typical customer journey from inception to pipeline and closed-won?

Our History

Mperativ was founded in 2021 by marketers, for marketers. With years of experience at NVIDIA, Sun Microsystems, Cisco, Apple, and other world-changing B2B SaaS platforms, co-founders Jim McHugh and Daniel Raskin created the missing piece of the modern martech stack.

Investors

GTF Ventures

Heroic Ventures

Westwave Capital

Leadership

Jim McHugh

Co-Founder and 
Chief Executive Officer

Jim has decades of experience as a marketing and business executive within startup, mid-sized, and high-profile companies, including NVIDIA, Cisco Systems, Sun Microsystems, and Apple. When not creating new paths for marketing revenue alignment, he can be found kayaking the Baja Peninsula, visiting his beloved Valencia, Spain, or making one hell of a paella in his Bay Area backyard.

Daniel Raskin

Co-Founder and 
Chief Marketing Officer

Daniel has spent decades as product and marketing executive with startup and enterprise companies, including Sun Microsystems, Forgerock, Kinetica, and Agari. When not evangelizing and teaching about marketing as a revenue driver, he can be found practicing krav maga or his authentic Hawaiian ukulele in his Bay Area home.

Allison Gau

Principal Engineer

Allison is a seasoned technical leader with a rich background spanning application development and DevOps for critical infrastructure services, including Salesforce and Cloud Security.

Nicolas Philipe

Chief Technology Officer

Nicolas Philippe is a seasoned technology leader with a background in finance and engineering at Sun Microsystems and ForgeRock, where the Identity Management solutions he built played a key part in the company’s 2022 IPO. Nicolas grew up in the French Alps and married a Texan. When he is not skiing or cheering on his kids at volleyball tournaments, Nicolas enjoys running, gardening or watching movies in his Houston home.

Gordon McNee

Executive Creative Director

Gordon’s mission is to create meaningful and memorable visual experiences. He has expertise in UI, UX, branding, data visualization, infographics, rapid prototyping, and design visual systems. He has led design efforts for Amazon, Apple, Wells Fargo, Google, and Sony, among others. When not making the world look better, this Scottish transplant to the Bay Area can be found on long distance bike rides and pampering his beloved dog.

Tom Reeves

Vice President of Sales

Tom has built a dynamic sales career driving revenue growth, leading high-performance teams, and cultivating lasting client relationships. From technology to educational publishing and financial services, Tom has consistently delivered results by understanding unique market dynamics and tailoring solutions to meet diverse customer needs. Tom lives in the suburbs of Chicago with his wife and 3 children.