Designing a new marketing language

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In 2021, Mperativ was launched by three long-time friends: two seasoned marketing leaders and one accomplished lead software architect. Over careers with large enterprises and fledgling startups, we'd noticed a frustrating pattern emerge.

Building a world-class demand engine was too costly and time-consuming because there was no blueprint to follow. CRM, marketing automation, and business intelligence solutions were powerful but too flexible. As a result, obtaining an essential level of marketing insights required endless customizations, sinking marketing dollars into consultants, or diverting resources away from growth priorities.

Marketing should be about accelerating growth and creating an outstanding brand, not spending our nights manually preparing data in spreadsheets.

Meanwhile, marketing leaders were increasingly marginalized because we struggled to link our activities to revenue. A lack of quality data and an overemphasis on top-of-funnel metrics made it difficult to convey the value of marketing to the rest of the business, while hurting our ability to make informed decisions around our go-to-market strategy.

After discussing over coffee at Muddy Waters cafe in San Francisco, we got to work on a solution.

Mperativ was created to help marketing leaders make more confident strategic decisions by providing you with easier access to smarter data throughout your entire go-to-market process. Through this, we hope to secure marketing’s position as an invaluable asset to the business and as the orchestrator of growth.

We’re dedicated to building a diverse team — in all senses of the word. And in the spirit of our behavior of radical candor: we’re not there yet. But here’s how we’re doing so far.



Jim McHugh

Co-Founder and
Chief Executive Officer

Jim has decades of experience as a marketing and business executive within startup, mid-sized, and high-profile companies, including NVIDIA, Cisco Systems, Sun Microsystems, and Apple. Jim has had year-over-year success in creating innovative marketing strategies that drive market penetration, facilitate multimillion-dollar revenue gains and establish prime positioning for products. Jim received an MBA degree from Thunderbird School of Global Management.


Daniel Raskin

Co-Founder and
Chief Product Officer

Daniel has decades of experience as a product and marketing executive with startup and enterprise companies, including Sun Microsystems, Forgerock, Kinetica, and Agari. Daniel has an extensive track record of building marketing programs from the ground-up at startups and driving product line innovation and growth at large companies. Daniel received an MBA degree from Thunderbird School of Global Management.

Aliison Gau

Chief Technology Officer 

Allison is a seasoned technical leader with a rich background spanning application development and DevOps for critical infrastructure services. She began her career as a technical lead on a web appliance development team at Sophos, where she excelled for 5 years. Transitioning to Salesforce, Allison spent a year as a DevOps engineer orchestrating and deploying Salesforce applications across global data centers. Her expertise further evolved during 6 years as the Cloud Security technical lead, focusing on cloud infrastructure services and tooling.

Nohyun Myung

Chief Product Officer

With over 20 years of experience in product development, AI/ML, and data analytics. Prior to joining Mperativ, he built and scaled high-functioning, multi-disciplinary teams as Vice President of Global Solution Engineering & Customer Success at OmniSci and Vice President of Global Solution Engineering at Kinetica. Nohyun has collaborated with industry leaders across telecommunications, utilities, automotive, and government sectors to deliver enterprise-grade AI and advanced analytics capabilities. His pioneering work includes projects in autonomous vehicle deployments, telecommunications network optimization, and anomaly detection from object-detected features in satellite imagery. Nohyun’s extensive experience has advanced enterprise-class AI capabilities, particularly in autonomous vehicles, automated object detection from optical imagery, and global-scale smart infrastructure initiatives.

Nicolas Philippe

Chief Technology Officer 

Nicolas Philippe is a seasoned technology leader with a background in finance and engineering. He started his career in finance, specializing in derivative pricing for a brokerage firm, before spending a decade at Sun Microsystems as a Systems Engineer and Technical Lead for Sun's Access Management portfolio. In 2012, Nicolas took on the pivotal role of Director of Engineering at ForgeRock, where he played a crucial role in building their Identity Management solutions from the ground up. This endeavor proved instrumental, positioning ForgeRock for a successful IPO in 2022.

Gordon McNee

Creative Director

With over 20 years of experience in the creative industry, Gordon has developed a strong expertise in UI, UX, branding, data visualization, infographics, rapid prototyping, and design visual systems. His mission is to create meaningful and memorable experiences that connect with the users and meet the business objectives. Gordon has successfully led design efforts for industry-leaders such as Amazon, Apple, Wells Fargo, Google, and Sony, among others. He is passionate about mentoring and empowering the next generation of creative professionals.


We’re dedicated to building a diverse team — in all senses of the word. And in the spirit of our behavior of radical candor: we’re not there yet. But here’s how we’re doing so far.

GFT Ventures

GFT Ventures is an early stage VC firm focused on AI and frontier technology. Prior investments include SoFi,, TuSimple, and DeepMap. GFT is managed by Jeff Herbest, a veteran of NVIDIA who created the NVIDIA GPU Ventures program, and Jay Eum, the former Managing Director of Samsung Ventures.

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Heroic Ventures

Heroic Ventures is an early stage VC firm focusing on passionate entrepreneurs solving real problems in huge markets. Heroic is lead by Matt Robinson and Michael Fertik, who have prior investments including Airbnb, Slack, Course Hero, and Scalyr.  

Co-Founder and Chief Executive Officer

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Westwave Capital

Westwave Capital is an early stage VC firm managed by former startup leaders in enterprise software. Prior investments include Tugboat Logic, OverWatchID, Root AI, and CloudVector. Westwave is lead by Warren Weiss, a Forbes Midas List investor and four-time CEO of venture backed companies. 

Co-Founder and Chief Product Officer

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We’re always looking for amazing talent. If you’re interested, send us a note at

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