What you'll learn from this white paper.

• What caused the marketing credibility gap
• Why Revenue Marketing is needed to overcome it
• How Mperativ brings Revenue Marketing to life

Read all about Revenue Marketing, a new category that advances the role of the Chief Marketing Officer to connect marketing strategy to their revenue operations engine by centering key marketing metrics around revenue. This whitepaper dives into the gaps in current CRM, marketing automation, and business intelligence solutions and why a new Revenue Marketing solution is needed.