Refocusing Marketing on Revenue
What you'll learn from this white paper.
- What caused the marketing credibility gap
- Why Revenue Marketing is needed to overcome it
- How Mperativ brings Revenue Marketing to life
Read about how the the Revenue Supply Chain values each stage of the customer journey in terms of revenue, allowing for an end-to-end view of how opportunities are progressing from initial engagement to close while capturing time series and trend data in real time. This helps marketing and sales teams better understand how opportunities are being supplied so they can reach alignment on how to drive faster growth.
Refocusing Marketing on Revenue
Read about how the the Revenue Supply Chain values each stage of the customer journey in terms of revenue, allowing for an end-to-end view of how opportunities are progressing from initial engagement to close while capturing time series and trend data in real time. This helps marketing and sales teams better understand how opportunities are being supplied so they can reach alignment on how to drive faster growth.
