What you'll learn from this white paper.
- Company overview: challenge, solution, and results
- Product overview: modules, features, and workflows
- Value to CMOs: Implementing a scalable go-to-market strategy through smarter data and processes
The Mperativ Revenue Marketing platform helps CMOs make confident go-to-market decisions through smarter data. Mperativ is designed to house the entire strategic marketing process, including fiscal year planning, budget optimization, go-to-market objective tracking, and multi-touch attribution.
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