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Introducing the first-ever

Revenue
Marketing
Platform


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Introducing the first-ever

Revenue
Marketing
Platform


Mperativ in 60 Seconds

The Marketing
Credibility Gap  

  • 85

    %

    of executives can't clearly link marketing activities to revenue
  • 89

    %

    of executives think marketing and sales must align on common metrics
  • 75

    %

    of executives think marketing must become opportunity-centric, not lead-centric
Trends Thumbnail

Survey of 500+ B2B Executives

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Eliminating the Marketing
Credibility Gap

  • Refocus marketing on opportunities and revenue
  • Align marketing models with sales and finance
  • Articulate data narratives that resonate with executives

Mperativ Datasheet: Overcoming the Credibility Gap

Download

The Marketing
Credibility Gap  

  • 85

    %

    of executives can't clearly link marketing activities to revenue
  • 89

    %

    of executives think marketing and sales must align on common metrics
  • 75

    %

    of executives think marketing must become opportunity-centric, not lead-centric
Trends Thumb

Survey of 500+ B2B Executives

Download

Eliminating the Marketing
Credibility Gap

  • Refocus marketing on opportunities and revenue
  • Align marketing models with sales and finance
  • Articulate data narratives that resonate with executives

The Forrester Buying Groups Manifesto: Why it's impossible to optimize lead-centric B2B performance

Download

The
Revenue Marketing
Platform

Connect marketing actions to revenue results
Rev Supply Image

Revenue
Supply
Chain

Align marketing and sales around a single metric: revenue

Perform strategic analysis supported by in-depth opportunity details

Establish a joint understanding of how to best drive growth

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Revenue
Supply
Chain

Align marketing and sales around a single metric -- revenue

Fine-grained analysis across all stages of the marketing and sales cycle

Unearth the shortest pathways to customers and revenue

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Revenue Insights

Convey marketing value with interactive visualizations

Analyze granular business aspects and critical benchmarks

Eliminate time wasted on manual data preparation

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Lrarn more
Insights Image
Insights Image

Revenue
Insights

Use principles of data journalism to articulate marketing value to the business

Establish critical marketing benchmarks and analyze granular aspects of your business

Eliminate the need to spend days or weeks massaging data in spreadsheets

Learn more
Learn more
Lrarn more

Strategic AI

Connect Salesforce and we do the rest
Sharpen marketing planning & measurement
More effectively deploy marketing resources
Eliminate cost of building a data science practice
Sharpen marketing planning & measurement
More effectively deploy marketing resources
Eliminate cost of building a data science practice
Learn More

Serverless
Data Warehouse

Connect Salesforce and we do the rest
No Infrastructure
No Development
No Consultants
No Consultants
No Development
No Infrastructure
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The end result is a new revenue-centric marketing language that resonates across the executive level

Sales

Directly connect marketing contribution to new logo and expansion revenue

Customer Success

Discover which investments
drive customer expansion

RevOps

Align marketing and sales around a single metric -- revenue

Finance

Extract meaningful data signals to identify trends for long-term forecasting

CEO

Provide unparalleled customer insights to forge growth strategy and scout path ahead

Craft custom interactions and animations

Take your store beyond the typical with completely customizable interactions and animations.

CEO

Leverage revenue insights to forge a growth strategy and scout the path ahead

Marketing

Easily understand and communicate the effectiveness of campaigns and initiatives

RevOps

Standardize the entire go-to-market operation around revenue metrics

Customer Success

Discover which investments drive customer expansion

Finance

Extract meaningful data signals to identify trends for long-term forecasting

Craft custom interactions and animations

Take your store beyond the typical with completely customizable interactions and animations.

Sales

Directly connect marketing contribution to new logo and expansion revenue

CEO

Provide unparalleled customer insights to forge growth strategy and scout path ahead
Learn More

Resources

The Forrester Buying Groups Manifesto

B2B Buyers Are Buying Groups

Ready why Forrester thinks it's impossible to optimize B2B performance that starts with lead-centric processes, technologies and culture.

Resources

The Ultimate Mperativ Explainer Whitepaper

Why Revenue Marketing Matters

The complete explainer on why the new Revenue Marketing approach is needed and how the Mperativ platform brings it to life.

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