The Revenue Marketing platform to connect marketing strategy with your revenue engine.
/ Our Story
In 2020, three friends met for coffee in San Francisco, CA. Two were long-time marketing leaders and one an accomplished lead software architect. They discussed their frustration with marketing operations, the marginalization of the Chief Marketing Officer and the need for a new approach. Thus began a journey for a new revenue-centric marketing model for driving B2B strategy.
/ Our Vision
Eliminate the marketing credibility gap and center marketing around revenue, securing the Chief Marketing Officer's seat at the executive table. We do this by creating a common view of marketing operations, sales operations and customer success.
Mperativ provides a Revenue Marketing Platform to B2B companies of any size. Our time series platform allows marketing to visualize the end to end revenue supply chain, analyze revenue insights from any angle, and apply AI predictive analytics to determine marketing outcomes.
/ How It Works
Provides unprecedented insight across the marketing and sales machine, enabling you to do fine-grained analysis across all stages of the revenue supply chain and unearth the shortest pathways to customers and revenue.
Establishes critical marketing benchmarks that use the principles of data journalism to articulate marketing value to the business
Streamlines data models across marketing automation systems and CRM systems, gets marketing out of the business of designing and managing custom data warehouse infrastructure, and provides you with the ability to analyze and predict marketing outcomes.
/ Learn More
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