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See how the Mperativ platform:

  • Connects marketing activities to revenue outcomes
  • Creates a 360° view of your demand engine
  • Uses beautiful visual design to surface interactive business narratives

Revenue Marketing is the next step from the outdated lead-based and account-based marketing models, which have prevented marketers from conveying their value to executive peers that care about opportunities and revenue. Revenue Marketing eliminates this credibility gap between marketing and the rest of the business by recentering marketing on revenue, making it possible to connect marketing actions to revenue results.