Webinar
Demand Engine
Marketing automation, CRM, and business intelligence systems were designed for the utmost flexibility, so there is often not a clear playbook for building a best-in-class demand engine. Marketing leaders instead are expected to be operational savants that inherently know how to put all the pieces into place, but this open-ended model usually leads to a learn-as-you go approach, with constant customizations and expensive consultants brainstorming how to “fix” your ops problems. In this webinar, we’ll take a ground-up look at the most crucial considerations in building a B2B marketing practice, including choosing priority success metrics, analyzing trends over time, working with sales, and building systems that optimize for the results that matter to the business.
In this webinar, we’ll cover:
- How to implement and analyze the right stages of the customer journey
- What success metrics are most impactful
- How to build the handoff from marketing to inside sales to sales
- How to rapidly visualize the entire demand engine in Mperativ
Brianna Stock
Head of Customer Success
Daniel Raskin
CPO and Co-Founder
