SalesTechStar Interview with Jim McHugh, Co-Founder and Chief Executive Officer at Mperativ

Jim McHugh, Co-Founder and Chief Executive Officer at Mperativ chats about the importance of having an improved end to end visibility of every customer journey in this catch up with SalesTechStar

Press Coverage
 — 
10
 Min read
 — 
March 1, 2022

Hi Jim, welcome to this SalesTechStar chat! Tell us more about Mperativ and what inspired the platform? We’d also love to hear about your recent announcement on coming out of stealth mode! Tell us, what’s in store?

I co-founded Mperativ alongside former Kinetica CMO and ForgeRock SVP of Product Daniel Raskin, and former Salesforce principal software architect Paul Bryan. Mperativ was born out of our collective frustration with building custom data infrastructure from scratch in order to quantify our teams’ contributions to revenue. It’s a nightmare to try to connect data across the customer journey, which causes misalignment across revenue-facing teams on what’s working to drive growth.

...READ THE FULL INTERVIEW HERE