Jim McHugh, Co-Founder and Chief Executive Officer at Mperativ chats about the importance of having an improved end to end visibility of every customer journey in this catch up with SalesTechStar
I co-founded Mperativ alongside former Kinetica CMO and ForgeRock SVP of Product Daniel Raskin, and former Salesforce principal software architect Paul Bryan. Mperativ was born out of our collective frustration with building custom data infrastructure from scratch in order to quantify our teams’ contributions to revenue. It’s a nightmare to try to connect data across the customer journey, which causes misalignment across revenue-facing teams on what’s working to drive growth.