Behind every demand engine is a story.
Our Agentic AI tells it.
Executive Summary: Q1 2025
Marketing & Sales Funnel Performance
This summary analyzes full-funnel performance with a focus on Target Account conversions and content impact.
Key Finding
Qualification Gap: Early-stage volume was strong (96% to goal), but Sales Qualified Leads lagged at 70% overall—and just 10% for Target Accounts.
Mid-Funnel Strength: SALs hit 171% of target, with a 133.7% MQL→SAL conversion rate.
Top-Performing Content: White papers—especially “Five Trends Reshaping Digital Identity in 2025”—drove 65–83% of funnel
Top-Performing Content: White papers—especially “Five Trends Reshaping Digital Identity in 2025”—drove 65–83% of funnel
Summarize Q1 GTM performance with key insights and next steps.
How can we improve MQL-to-SQL conversion rates fast?
Who’s engaging with our content, and how does it shift by stage?
Surface critical insights, such as your ideal customer profile, top personas, best-performing channels, and most influential campaigns—plus what to do next.
Learn MoreOur AI agent connects with the LLM to continuously analyze and decode your demand engine data—uncovering signals hidden to the human eye.
Learn MoreWhat are the top risks in the Q1 funnel, and how should we respond?
How did Target Account performance compare to non-target accounts?
Which personas are most active across the funnel?
Sign up for the Agentic AI Starter Program and experience the future of GTM clarity.
Get Started