The Revolutionary Hybrid Demand Engine

The Hybrid Demand Engine reshapes the way B2B marketers understand and leverage lead and account engagement, helping to transform marketing into a predictable mathematical formula.

Andrew Wooler
June 12th, 2023


Mperativ, the Revenue Marketing Platform, has recently introduced its groundbreaking Hybrid Demand Engine, revolutionizing the way B2B marketers understand and leverage lead and account engagement. This article explores the capabilities and benefits of the Hybrid Demand Engine and its potential to transform marketing into a predictable mathematical formula.

Understanding the Hybrid Demand Engine

The Mperativ Hybrid Demand Engine empowers marketing teams by providing them with a comprehensive view of lead and account engagement throughout the entire demand engine. This revolutionary feature enables B2B marketers to target accounts and individual leads with a personalized approach, significantly increasing the likelihood of successful conversions.

Moreover, Mperativ's machine learning models utilize this wealth of data to accurately predict which leads and accounts are most likely to convert into pipeline and revenue. By leveraging these data-driven insights, marketing teams can optimize their strategies, leading to better outcomes and maximum revenue growth.

Benefits of the Hybrid Demand Engine

Informed Decision-Making: Implementing a hybrid demand engine allows marketing teams to gain instant visibility into lead and account engagement across the entire funnel. This real-time data enables marketers to make informed decisions at every stage, improving their ability to drive conversions and revenue.

Repeatable and Scalable Growth: With the Hybrid Demand Engine, businesses can achieve more repeatable and scalable growth. By leveraging data-driven strategies and insights, marketing teams can optimize their marketing efforts, leading to consistent revenue growth over time.

Personalized Approach: The Hybrid Demand Engine allows marketers to personalize their approach to both accounts and individual leads. By tailoring marketing messages and campaigns based on specific engagement data, marketers can enhance customer experiences and drive higher conversion rates.

Unlocking the Full Potential of the Revenue Supply Chain: Instant Account-Based Views

A crucial aspect of the Hybrid Demand Engine in streamlining organizations' go-to-market (GTM) operations is the introduction of configurable Revenue Supply Chain (RSC) views, enabling users to better understand and visualize account/lead progression throughout the funnel.

Configurable RSC Views

The latest update to Mperativ allows users to configure the views of the Revenue Supply Chain according to their unique needs and preferences. By choosing which metrics are summarized and displayed in the stage cards, users can easily switch between key performance indicators (KPIs) and gain valuable insights into the effectiveness of their GTM operations.

Benefits of the New RSC

The introduction of configurable RSC views offers several benefits for organizations:

Customizable Views: Users can focus on the KPIs most relevant to their GTM strategy, facilitating better-informed decisions and optimization of marketing efforts.

Comprehensive Funnel Analysis: The enhanced visualization of account and lead progression throughout the funnel enables users to identify trends, patterns, and potential areas for improvement in their GTM operations. They can address bottlenecks and make data-driven adjustments to optimize the sales process.

Cross-Departmental Collaboration: The flexibility of configurable RSC views caters to the diverse needs and preferences of different departments and roles within an organization. This enables seamless collaboration and information sharing among teams, ultimately leading to more effective GTM strategies.


The Mperativ revolutionary Hybrid Demand Engine and configurable RSC views have the potential to transform B2B marketing by providing marketers with powerful tools to optimize their go-to-market strategies. The Hybrid Demand Engine enables personalized and targeted approaches to lead and account engagement, resulting in higher conversion rates and revenue growth. Additionally, the configurable RSC views offer comprehensive insights into the sales funnel, empowering users to make informed decisions and identify areas for improvement.

By embracing the Hybrid Demand Engine and configurable RSC views, B2B organizations can unlock the full potential of their revenue supply chain and drive more effective GTM operations. Here's how:

Improved ROI: The Hybrid Demand Engine helps marketers maximize their return on investment (ROI) by enabling them to focus their efforts on high-value leads and accounts. By understanding the relationship between engagement and conversion, marketers can allocate resources more efficiently, resulting in better outcomes and increased revenue.

Enhanced Customer Experience: With the ability to personalize marketing messages and campaigns, organizations can deliver tailored experiences to both accounts and individual leads. By leveraging the insights provided by the Hybrid Demand Engine, marketers can deliver relevant content and engage customers at the right time, fostering stronger relationships and driving customer loyalty.

Collaboration and Alignment: The configurable RSC views promote cross-departmental collaboration and alignment within an organization. By sharing customized views of the revenue supply chain, different teams can gain visibility into the same metrics and work together towards shared goals. This alignment fosters a cohesive GTM strategy and enhances overall organizational performance.

Scalable Growth: By optimizing marketing strategies and leveraging data-driven insights, organizations can achieve scalable growth. The Hybrid Demand Engine enables marketers to identify successful patterns and replicate them across campaigns, channels, and target accounts. This scalability allows organizations to expand their customer base, increase market share, and drive long-term revenue growth.

The Mperativ Hybrid Demand Engine and configurable RSC views have ushered in a new era of B2B marketing. By combining personalized approaches with data-driven insights, organizations can optimize their go-to-market strategies, drive revenue growth, and gain a competitive edge in the market.

To see it for yourself, request a demo of Mperativ here.

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