The Mperativ Revenue Marketing Platform
Connect Marketing to Revenue
Easily implement a scalable go-to-market strategy through smarter data and processes
Powering the Go-to-Market Process
Plan & Optimize
Create complete strategic marketing plans for every business segment and calculate the most effective allocations of marketing dollars for achieving revenue goals.
Measure & Tune
Keep track of go-to-market execution throughout the demand engine, attribute program results, and continuously improve.
Report & Align
Articulate the value of marketing to an executive audience and establish a joint understanding of the best pathways to growth.
FY Marketing Planning
Jumpstart Your Year
FY Marketing Planning allows CMOs to generate, monitor, and adjust a comprehensive strategic marketing plan.
Generate FY Plan
Create strategic plan that links marketing to pipeline contribution and revenue.
Fine-Tune Assumptions
Measure and modify your baseline assumptions to continuously improve plan accuracy.
Track Momentum
Use actionable target metrics across the entire demand engine to guide course corrections throughout the year.
Marketing Highlights
Keep a Finger on the Pulse
Marketing Highlights provides CMOs with an interactive overview of the key strategic marketing metrics.
Monitor Health
Quickly assess the KPIs and velocity of your demand engine.
Get Smart
Better understand and target your ideal customer profiles by tracking key demand generation trends across segments.
Take Action
Leverage insights to implement specific adjustments to your plan.
Revenue Insights
Understand Your Business
Revenue Insights provides CMOs with a full suite of in-depth and interactive visualizations for marketing objective forecasting and analysis.
Pipeline Generation
Have a more complete understanding of how to effectively build pipeline to meet future objectives.
Executive Insights
Always be prepared with compelling visuals for business reviews or board meetings.
Revenue Analysis
Instantly filter by segments, industries, regions, and more, to better identify key revenue drivers.
Multi-Touch Attribution
Know What Works
Multi-touch Attribution enables CMOs to identify which content and campaigns are converting ideal customer profiles across the buyer journey to won customers.
Attribution ROI
Make the most of your resources by identifying the revenue return of every program dollar spent.
Campaign Attribution
Find the right mix of activities by knowing which pieces of content had the greatest impact at each phase of the demand engine.
Proximity-Based Model
Enhance multi-touch attribution with a proximity-based model to get a deeper understanding of pipeline and revenue generation.
The Revenue Supply Chain
Optimize Your Revenue Engine
The Revenue Supply Chain provides CMOs with an interactive strategic view of the demand engine across marketing and sales, supported by detailed opportunity data.
Complete Picture
Get a strategic assessment of every phase of the buyer journey across marketing and sales.
Accelerate Velocity
Dive into the details to determine how best to drive accounts and opportunities forward.
World-Class Operations
Implement best-in-class practices and visualize the resulting impact on growth.
No Assembly Required
Rapid Onboarding
Setup the platform in less than a day.
No Hassle
No infrastructure, development, servers, or consultants required.
Fully SaaS
Eliminate the complexity of building your own platform.
Flexible Backend
Easily plug in your data no matter how customized your CRM.
Democratize Access
No extra charge on a per user basis.
SOC 2 Compliant
Security is in our DNA.
See a Demo
Contact Us for a Free Demonstration
