The Mperativ Revenue Marketing Platform
Easily implement a scalable go-to-market strategy through smarter data and processes
Create complete strategic marketing plans for every business segment and calculate the most effective allocations of marketing dollars for achieving revenue goals.
Keep track of go-to-market execution throughout the demand engine, attribute program results, and continuously improve.
Articulate the value of marketing to an executive audience and establish a joint understanding of the best pathways to growth.
FY Marketing Planning
FY Marketing Planning allows CMOs to generate, monitor, and adjust a comprehensive strategic marketing plan.
Create strategic plan that links marketing to pipeline contribution and revenue.
Measure and modify your baseline assumptions to continuously improve plan accuracy.
Use actionable target metrics across the entire demand engine to guide course corrections throughout the year.
Marketing Highlights provides CMOs with an interactive overview of the key strategic marketing metrics.
Quickly assess the KPIs and velocity of your demand engine.
Better understand and target your ideal customer profiles by tracking key demand generation trends across segments.
Leverage insights to implement specific adjustments to your plan.
Revenue Insights provides CMOs with a full suite of in-depth and interactive visualizations for marketing objective forecasting and analysis.
Have a more complete understanding of how to effectively build pipeline to meet future objectives.
Always be prepared with compelling visuals for business reviews or board meetings.
Instantly filter by segments, industries, regions, and more, to better identify key revenue drivers.
Multi-touch Attribution enables CMOs to identify which content and campaigns are converting ideal customer profiles across the buyer journey to won customers.
Make the most of your resources by identifying the revenue return of every program dollar spent.
Find the right mix of activities by knowing which pieces of content had the greatest impact at each phase of the demand engine.
Enhance multi-touch attribution with a proximity-based model to get a deeper understanding of pipeline and revenue generation.
The Revenue Supply Chain
The Revenue Supply Chain provides CMOs with an interactive strategic view of the demand engine across marketing and sales, supported by detailed opportunity data.
Get a strategic assessment of every phase of the buyer journey across marketing and sales.
Dive into the details to determine how best to drive accounts and opportunities forward.
Implement best-in-class practices and visualize the resulting impact on growth.
Setup the platform in less than a day.
No infrastructure, development, servers, or consultants required.
Eliminate the complexity of building your own platform.
Easily plug in your data no matter how customized your CRM.
No extra charge on a per user basis.
Security is in our DNA.
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