News & Updates

The 2023 Marketing Paradox: Cut Budgets, Profits Surge???

Marketing KPI Tracking With Mperativ

Marketing Platform Update: Marketing KPI Tracker Drill Down by Week or Month

In this blog post, Mperativ Co-founder Daniel Raskin discusses the latest enhancements to the Mperativ KPIs tracker, including weekly and monthly views and the ability to drill down into each KPI.

From Confusion to Clarity: Navigating Marketing Operations Challenges with Mperativ

Learn how the Mperativ platform helps marketing teams tackle common marketing operations challenges.

New Feature Update: Enhanced Pipeline Growth Insights

In our latest platform update, we've introduced significant enhancements to our Pipeline Growth Insight feature. This update addresses a frequent request from our users: the ability to analyze pipeline changes more granularly, specifically by month and week.

Bridging the Marketing Credibility Gap

Our guide, Bridging the Marketing Credibility Gap, delves into the root causes of the split between CMOs and fellow C-suite members, and provides actionable strategies for marketing leaders.

Bringing Clarity to Campaign Impact: Introducing Mperativ's Campaign Cards

For marketers, proving the impact of campaigns has always been a challenge. While marketing teams invest heavily in demand generation, assessing the true influence of campaigns on revenue has been frustratingly complex.

Bringing Marketers Together to Drive Marketing Efficiency and Growth

No one gives you a playbook for creating this alignment. It’s not taught in business schools. That can make it even more frustrating for marketing leaders who want to fix their broken systems while learning themselves, and striving to gain buy-in from their colleagues and peers.

The Book Isn’t Dead, and Neither Is Human-Centered Marketing

In the mid-90s, before my foray into tech, I worked in the book publishing industry. I dabbled as a production editor. I had the privilege of working at Barnes & Noble and was responsible for the production and manufacturing of the Barnes & Noble Classics, which included the McGuffey Readers and other classics that were royalty-free (i.e., the author was long dead) and still in high demand.

Mperativ: The Revenue Marketing Platform Built for Growth

In today’s B2B world, marketers are under more pressure than ever to prove their impact on revenue. Unfortunately, most tools still prioritize vanity metrics—clicks, MQLs, open rates—leaving marketing leaders without a clear narrative to bring to sales, finance, or the boardroom.At Mperativ, we believe it’s time for a new approach.

The 2025 Revenue Marketing Manifesto You Have Nothing to Lose But Vanity Metrics

In today’s fast-paced business environment, marketing can’t afford to operate in a silo. It’s no longer just about generating leads; it’s about driving measurable impact across the entire customer journey. But achieving this level of impact requires a unified approach—one that aligns marketing with sales, customer success, and even product teams. That’s where the Revenue Marketing Manifesto comes in.

Turning Marketing Metrics into Action with the Mperativ AI Assistant (MAIA)

Behind every marketing metric is a story—most tools just don’t tell it. The Mperativ AI Assistant (MAIA) turns raw numbers into executive-ready narratives that reveal patterns, highlight what’s working, and pinpoint where to adjust. In just one click, you’ll see not only what happened, but why—and how to move forward with confidence.