What Is Revenue Marketing?
Revenue marketing is the practice of aligning every marketing activity—every campaign, every dollar spent—to measurable impact on pipeline and sales. It’s not about chasing leads and accounts. It’s about building momentum across the entire customer journey and surfacing insights that drive strategic decisions.
That’s exactly what Mperativ was built to do.
A Platform Designed for Modern GTM Teams
The Mperativ Revenue Marketing Platform is a purpose-built solution that helps B2B marketing teams shift from traditional demand generation to a revenue-first strategy. Powered by AI and machine learning, the platform analyzes GTM data in real time and highlights what’s working, what’s stalling, and what needs attention—so you can act faster and smarter.
Mperativ is made up of two core modules and two optional add-ons, each designed to address critical challenges in modern B2B marketing.
1. Marketing Performance
Connect the dots between effort and outcome.
- Account & Lead KPI Scorecards show progress across the full funnel.
- Conversion Funnels help diagnose where leads and accounts are stalling.
- Revenue Supply Chain visualizes the full customer journey.
- Customer Acquisition Metrics ensure CAC efficiency and resource optimization.
2. Campaign Optimization
Find what actually drives pipeline—and double down.
- Campaign Cards quantify influence on pipeline creation and acceleration.
- Channel Cohorts uncover which channels truly move the needle.
- Conversion Rate Cohorts track how engagement improves (or drops) over time.
3. Pipeline Intelligence (Add-on)
Forecast, monitor, and communicate pipeline health.
- Track pipeline growth, coverage, and contribution across segments.
- Build board-ready visuals to confidently report progress and gaps.
- Understand sales performance across functions and teams.
4. Revenue Attribution (Add-on)
Finally, attribution that’s built for the business—not just marketing.
- Multi-Touch Attribution shows how different tactics influence deals.
- Engagement Heatmaps reveal where attention is concentrated.
- Attribution ROI uses finance-ready formulas to tie spend to return.
Why It Matters
Marketing deserves a seat at the revenue table—but only if we come with data that resonates. Mperativ makes that possible by:
- Showing how every campaign, channel, and activity contributes to pipeline
- Helping teams prioritize based on actual business outcomes
- Replacing lagging indicators with proactive, actionable insights
Ready to See It In Action?
Mperativ is already helping B2B marketing teams ditch outdated dashboards and move to a smarter, more accountable approach. You don’t need perfect data to start. Just connect your CRM and see what’s possible.
👉 Learn more at mperativ.io or schedule a demo to see how your own GTM data can tell a more powerful story.
