Daniel Raskin

We’re excited to introduce the latest version of Mperativ, featuring enhancements that improve marketing's role in pipeline creation and acceleration, boost CRM data quality, and provide deeper account-based insights. Key upgrades include:

Mperativ’s new Monthly Cohort Insight provides marketing and finance teams with clear, actionable data on lead progression and key financial metrics like CAC, CAC Payback, and ROI. This tool fosters department alignment, drives smarter decisions, and improves overall business performance.

In our latest platform update, we've introduced significant enhancements to our Pipeline Growth Insight feature. This update addresses a frequent request from our users: the ability to analyze pipeline changes more granularly, specifically by month and week.

Learn how the Mperativ platform helps marketing teams tackle common marketing operations challenges.

In this blog post, Mperativ Co-founder Daniel Raskin discusses the latest enhancements to the Mperativ KPIs tracker, including weekly and monthly views and the ability to drill down into each KPI.

Defining Lead and Account Stages Across Your Marketing, Sales and Revenue Operations

Anticipate potential challenges, adjust your approach, and achieve your quarterly marketing goals with greater precision.

Mperativ introduces Campaign Attribution -- a clear, concise, and interactive way to visualize the strategic value of content and campaigns across the buyer journey

Meet the first platform linking marketing to revenue

Embracing Change and Shifting from Lead-Centric to Revenue Marketing