Daniel Raskin

In today’s B2B world, marketers are under more pressure than ever to prove their impact on revenue. Unfortunately, most tools still prioritize vanity metrics—clicks, MQLs, open rates—leaving marketing leaders without a clear narrative to bring to sales, finance, or the boardroom.At Mperativ, we believe it’s time for a new approach.

In the mid-90s, before my foray into tech, I worked in the book publishing industry. I dabbled as a production editor. I had the privilege of working at Barnes & Noble and was responsible for the production and manufacturing of the Barnes & Noble Classics, which included the McGuffey Readers and other classics that were royalty-free (i.e., the author was long dead) and still in high demand.

No one gives you a playbook for creating this alignment. It’s not taught in business schools. That can make it even more frustrating for marketing leaders who want to fix their broken systems while learning themselves, and striving to gain buy-in from their colleagues and peers.

For marketers, proving the impact of campaigns has always been a challenge. While marketing teams invest heavily in demand generation, assessing the true influence of campaigns on revenue has been frustratingly complex.

Our guide, Bridging the Marketing Credibility Gap, delves into the root causes of the split between CMOs and fellow C-suite members, and provides actionable strategies for marketing leaders.

In our latest platform update, we've introduced significant enhancements to our Pipeline Growth Insight feature. This update addresses a frequent request from our users: the ability to analyze pipeline changes more granularly, specifically by month and week.

Learn how the Mperativ platform helps marketing teams tackle common marketing operations challenges.

In this blog post, Mperativ Co-founder Daniel Raskin discusses the latest enhancements to the Mperativ KPIs tracker, including weekly and monthly views and the ability to drill down into each KPI.

Defining Lead and Account Stages Across Your Marketing, Sales and Revenue Operations

Anticipate potential challenges, adjust your approach, and achieve your quarterly marketing goals with greater precision.

Mperativ introduces Campaign Attribution -- a clear, concise, and interactive way to visualize the strategic value of content and campaigns across the buyer journey

Meet the first platform linking marketing to revenue

Embracing Change and Shifting from Lead-Centric to Revenue Marketing