One of the toughest challenges for marketing leaders isn’t getting the data—it’s understanding the story behind it. Marketing metrics can tell you what happened, but rarely why it happened or where to focus next.
The Mperativ AI Assistant (MAIA) changes that. With a click, you can turn any KPI view—whether it’s an account scorecard, a breakdown by business function, or another key metric—into an executive narrative that explains patterns, highlights what’s working, and pinpoints where to adjust.
Instead of sifting through static reports, MAIA breaks results down by meaningful segments, compares performance, and surfaces trends that matter. It’s not just reporting—it’s interpretation.
Behind the scenes, MAIA taps into Mperativ’s GTM data lake, identifies key patterns, and draws conclusions tailored for marketers. The result? A clear, actionable summary alongside visual tables that make it easy to see progress toward objectives.
From top channels and job titles to high-value accounts and engagement trends, you can explore different prompts to uncover both the what and the why. This turns KPI tracking from a backward-looking task into a forward-driving strategy.
In short: your data’s not just numbers—it’s a story. With MAIA, you can finally hear it.
