What is the Revenue Marketing Manifesto?
The Revenue Marketing Manifesto is a set of guiding principles designed to transform how marketing teams operate. It emphasizes a holistic approach to revenue generation, focusing on accountability, collaboration, and data-driven decision-making.
The Principles of the Revenue Marketing Manifesto
Here are the key principles that define the manifesto:
Why We Founded Mperativ
I founded Mperativ with my co-founder, Daniel Raskin, because I saw firsthand how marketing teams struggled to demonstrate their true impact on revenue. Too often, they were trapped in a cycle of chasing vanity metrics, operating in silos, and struggling to earn executive trust. I wanted to change that.
Mperativ was built on the belief that marketing should be a clear, measurable driver of revenue—aligned with sales, customer success, and the broader business strategy. Our platform is designed to bring the Revenue Marketing Manifesto to life, empowering teams to move beyond isolated efforts and embrace a unified, accountable approach to growth.
If you’re ready to transform how your marketing team works, the Revenue Marketing Manifesto is a great place to start.
