Webinar
The lead-centric marketing model has failed to deliver the insights sales and marketing needs, and ABM is still based on the faulty lead-centric demand engine. Despite pouring serious time and effort into understanding their demand engines, marketing leaders are struggling to convince their executive peers of their impact. When the rest of the business cares about opportunities and revenue, lead-based metrics create a credibility gap for marketing to overcome.
Revenue Marketing is a new approach that centers marketing metrics around revenue, making it possible to align the entire business on the cause and effect relationships between marketing strategy and revenue outcomes. Revenue Marketing advances the role of the CMO as an orchestrator for the business and allows the value of marketing to finally resonate at the executive level.
In this webinar, we’ll cover:
• How the lead-centric model has created a marketing credibility gap.
• Why Revenue Marketing is the way forward for the CMO.
• A demonstration of how the Mperativ platform easily operationalizes Revenue Marketing.
Jim McHugh
CEO and Co-Founder
Daniel Raskin
CPO and Co-Founder
