The Mperativ Platform

Tackling The Marketing Mperativ

Despite martech advancements, crafting a high-performing demand engine and evaluating go-to-market activities remains challenging. The Mperativ platform addresses this directly by providing a marketing operations blueprint, data-driven insights, and revenue attribution necessary for running a best-in-class marketing program.

Demand Engine Visibility

Integrate Mperativ with your martech stack for instant visibility across your demand engine.

Fiscal Objectives

Translate your fiscal year plan into quarterly objectives to track how you're doing so you can mitigate any problems along the way.

Lead and Account Views

Explore the lead- and account-based views of the demand engine, improving your grasp of the number of companies and individuals engaged.

Pipeline Driven

Instantly connects go-to-market activities to pipeline creation, enabling you to measure the financial outcomes of your marketing efforts accurately.

Contribution

Gain insight into the go-to-market activities driving new account acquisition and consistently evaluate marketing performance relative to fiscal year objectives.

Revenue Attribution

Communicate ROI and marketing influence using multi-touch attribution, pinpointing the key activities driving pipeline creation, sales acceleration, and deals won.

Customer Journey

Visualize every touch in the customer journey and reveal which activities drive pipeline, revenue, and ROI

See a Demo

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