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Inside Revenue Marketing

The Mperativ Blog
Product & Design

Bringing Clarity to Campaign Impact: Introducing Mperativ's Campaign Cards

February 21, 2025

For marketers, proving the impact of campaigns has always been a challenge. While marketing teams invest heavily in demand generation, assessing the true influence of campaigns on revenue has been frustratingly complex.

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Marketing

Bridging the Marketing Credibility Gap

01/06/2025

Our guide, Bridging the Marketing Credibility Gap, delves into the root causes of the split between CMOs and fellow C-suite members, and provides actionable strategies for marketing leaders.

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News & Updates

New Feature Update: Enhanced Pipeline Growth Insights

May 16, 2024

In our latest platform update, we've introduced significant enhancements to our Pipeline Growth Insight feature. This update addresses a frequent request from our users: the ability to analyze pipeline changes more granularly, specifically by month and week.

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Product & Design

From Confusion to Clarity: Navigating Marketing Operations Challenges with Mperativ

April 26, 2024

Learn how the Mperativ platform helps marketing teams tackle common marketing operations challenges.

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Product & Design

Marketing Platform Update: Marketing KPI Tracker Drill Down by Week or Month

April 23, 2024

In this blog post, Mperativ Co-founder Daniel Raskin discusses the latest enhancements to the Mperativ KPIs tracker, including weekly and monthly views and the ability to drill down into each KPI.

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Product & Design

Marketing KPI Tracking With Mperativ

December 7, 2023

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