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Whitepaper
The Ultimate Mperativ Explainer Whitepaper
Read about how lead-centric marketing has created a marketing credibility gap, and how the new Revenue Marketing approach centers key marketing metrics around revenue to ensure marketing is an invaluable asset to the business. This whitepaper also dives into the first-ever Revenue Marketing Platform, a strategic platform for aligning marketing with the rest of the business on what's working to generate revenue.