Unite the Business with Revenue Marketing

Helping CMOs to align marketing with sales, finance, and revenue ops on common business metrics, a joint strategy for accelerating growth, and the impact of marketing on the bottom line.

CMOs
  • Justify your budget by connecting your marketing strategy to revenue output.
  • Analyze your progress to align on where you need to adapt.
  • Demonstrate marketing influence in a way that resonates with executive peers.
Marketing Ops
  • Visualize your complete operational picture at the touch of a button.
  • Get back time spent on reports & dashboards for growth priorities.
  • Identify inaccurate or outdated data and diagnose where updates are needed
Growth Marketing
  • Understand which activities are most effective at different funnel stages.
  • Create prescriptive action plans for targeting campaigns.
  • Track whether combined micro activities are on track to hit macro goals.
Revenue Ops
  • Break down operational silos across revenue-facing teams.
  • Precisely attribute all sources of revenue.
  • Standardize the business around critical revenue metrics.
Finance
  • Measure revenue output in relation to every marketing dollar spent.
  • Drill down to determine the most effective marketing investments.
  • Analyze time-series data to identify trends over time.
Sales
  • Understand marketing contribution to pipeline.
  • Perform in-depth drill downs to determine where deals originate.
  • Track opportunity velocity from engagement to close.

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