Unifying Data Insights, ML and Attribution Into a Strategic Advantage
For marketing analytics to resonate at the executive level, it must provide more compelling insights for understanding the impact of key market segments, content and campaigns, and overall GTM strategy. Marketing leaders must be able to quickly identify what’s working and what’s not around pipeline coverage, and collaborate with sales to build a healthier pipeline strategy.
In this webinar, we’ll demonstrate how to:
- Align marketing, SDRs, and Sales by visualizing and building a best-in-class revenue engine
- Design market segments and predict the pipeline coverage multiples needed to achieve sales plan
- Use multivariate attribution to understand pipeline contribution, revenue contribution,and the content / campaign strategy.
CPO and Co-Founder