Marketing

What's New with Mperativ: Filters 2.0, Tags, and More

Our June update on major new product features and latest content from our team

Campaign Attribution: Accelerating Revenue Through a Data-Driven Content Strategy

Mperativ introduces Campaign Attribution -- a clear, concise, and interactive way to visualize the strategic value of content and campaigns across the buyer journey

What is Revenue Operations? The Ultimate Guide

A look at RevOps, the emerging practice unifying go-to-market operations

Introducing Strategic AI with Mperativ: Marketing Pipeline Coverage Analysis and Marketing Opportunity Scoring

The first platform features to offer AI predictions on connected marketing and sales data across CRM, marketing automation, marketing intent, and sales engagement systems

Marketing Operations: How to Build a World-Class Demand Engine

This guide provides a ground-up look at how to structure a demand engine, so you don’t accidentally build yourself into a corner

Guide to Marketing Planning for the New Year

How to use the Inverted Demand Funnel and more precise forecasting to turbocharge your marketing plan

Keep Your Finger on the Pulse with Marketing Highlights

Introducing Marketing Highlights, an interactive overview of the key strategic marketing metrics

Introducing the Revenue Marketing Platform

Meet the first platform linking marketing to revenue

Mperativ Awarded 2023 Products That Count Award for B2B Tech

The Revolutionary Hybrid Demand Engine

The Hybrid Demand Engine reshapes the way B2B marketers understand and leverage lead and account engagement, helping to transform marketing into a predictable mathematical formula.

AI-Powered KPI Performance Predictions

Anticipate potential challenges, adjust your approach, and achieve your quarterly marketing goals with greater precision.

Building a Best-In-Class Go To Market Engine

Defining Lead and Account Stages Across Your Marketing, Sales and Revenue Operations