Last week, Mperativ was named a Top B2B Tech product in the 2023 Product Awards, presented by Products That Count in partnership with Mighty Capital and Capgemini. It’s an honor to be recognized among so many great products!
“The bar for what makes a great product gets higher every year,” said SC Moatti, founding CEO of Products That Count. “Mperativ is a testament to that. We expect them to keep defining what it means to be at the cutting edge of product, not only in 2023 but also in the years to come.”
Products That Count is an excellent community helping product professionals around the world advance their careers. The Product Awards are based on insights from thousands of product managers as to their favorite products within the categories of B2B Tech, FinTech, IoT, Life Sciences, and Sustainability. Winners are chosen by an independent Awards Advisory Board composed of top product leaders. This year’s Board included product leaders from companies like Intuit, Oscar Health, and Macy’s.
For Mperativ, good product management has been essential to the success of the company. Our platform is built specifically around the needs of Chief Marketing Officers, and our product roadmap has been driven by both our own experiences as CMOs and by hundreds of interviews with CMOs and their executive stakeholders to get a complete understanding of the problem set and the requirements to solve it.
Our recent product developments include the major new features of Attribution ROI, which allows users to make the most of their resources by identifying the revenue return of every program dollar spent, and Custom Labels, which allows users to personalize Mperativ visualizations to match the terminology of their company’s operational approach.
Interested in seeing what we’ve been working on? Set up a demo using this link!
Mperativ introduces Campaign Attribution -- a clear, concise, and interactive way to visualize the strategic value of content and campaigns across the buyer journey