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Blog posts
The Revolutionary Hybrid Demand Engine
The Hybrid Demand Engine reshapes the way B2B marketers understand and leverage lead and account engagement, helping to transform marketing into a predictable mathematical formula.
Mperativ Awarded 2023 Products That Count Award for B2B Tech
Keep Your Finger on the Pulse with Marketing Highlights
Introducing Marketing Highlights, an interactive overview of the key strategic marketing metrics
Guide to Marketing Planning for the New Year
How to use the Inverted Demand Funnel and more precise forecasting to turbocharge your marketing plan
Introducing Strategic AI with Mperativ: Marketing Pipeline Coverage Analysis and Marketing Opportunity Scoring
The first platform features to offer AI predictions on connected marketing and sales data across CRM, marketing automation, marketing intent, and sales engagement systems
What's New with Mperativ: Filters 2.0, Tags, and More
Our June update on major new product features and latest content from our team
Marketing Operations: How to Build a World-Class Demand Engine
This guide provides a ground-up look at how to structure a demand engine, so you don’t accidentally build yourself into a corner
What's New with Mperativ: Revenue Suppliers, Saved Filters, and More
The latest on important product updates and new features since our launch
What is Revenue Operations? The Ultimate Guide
A look at RevOps, the emerging practice unifying go-to-market operations
The Mperativ Story
The tale of Jim, Daniel, and Paul, and how they came to start Mperativ
