Inside Revenue Marketing
The Mperativ Blog
Keep Your Finger on the Pulse with Marketing Highlights
December 8th, 2022
Keep Your Finger on the Pulse with Marketing Highlights
December 8th, 2022
Introducing Marketing Highlights, an interactive overview of the key strategic marketing metrics
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Product & Design
Campaign Attribution: Accelerating Revenue Through a Data-Driven Content Strategy
November 8th, 2022
Campaign Attribution: Accelerating Revenue Through a Data-Driven Content Strategy
November 8th, 2022
Mperativ introduces Campaign Attribution -- a clear, concise, and interactive way to visualize the strategic value of content and campaigns across the buyer journey
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Marketing
Guide to Marketing Planning for the New Year
October 27th, 2022
Guide to Marketing Planning for the New Year
October 27th, 2022
How to use the Inverted Demand Funnel and more precise forecasting to turbocharge your marketing plan
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Introducing Strategic AI with Mperativ: Marketing Pipeline Coverage Analysis and Marketing Opportunity Scoring
September 14th, 2022
Introducing Strategic AI with Mperativ: Marketing Pipeline Coverage Analysis and Marketing Opportunity Scoring
September 14th, 2022
The first platform features to offer AI predictions on connected marketing and sales data across CRM, marketing automation, marketing intent, and sales engagement systems
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