Make confident go-to-market decisions through smarter data.
Smarter Data, Smarter Process
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Define comprehensive marketing plans by market segment.
Build ideal budgets based on growth objectives.
Ongoing visibility of key success metrics at every funnel stage.
Convey the value of marketing in terms of revenue.
Adapt marketing campaigns based on what’s working and what’s not.
Monitor marketing performance through multi-touch attribution.
Goodbye Tactical Dashboards
Mperativ Helps CMOs Make Confident Strategic Decisions
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Map out strategic assumptions with AI recommendations
Analyze the velocity and health of your demand engine
Convey the value of marketing in terms of revenue
Prioritize your most effective programs
Mperativ in 60 Seconds
Mperativ in 60 Seconds
The Marketing
Credibility Gap
85
%
of executives can't clearly link marketing activities to revenue89
%
of executives think marketing and sales must align on common metrics75
%
of executives think marketing must become opportunity-centric, not lead-centric
Eliminating the Marketing
Credibility Gap
- Refocus marketing on opportunities and revenue
- Align marketing models with sales and finance
- Articulate data narratives that resonate with executives
The Forrester Buying Groups Manifesto: Why it's impossible to optimize lead-centric B2B performance
The Forrester Buying Groups Manifesto
B2B Buyers Are Buying Groups
Ready why Forrester thinks it's impossible to optimize B2B performance that starts with lead-centric processes, technologies and culture.
The Ultimate Mperativ Explainer Whitepaper
Why Revenue Marketing Matters
The complete explainer on why the new Revenue Marketing approach is needed and how the Mperativ platform brings it to life.
Mperativ Resources
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